When you do not have enough personal knowledge, experience or time to develop a marketing strategy, at any time you can turn to the services of experts who will monitor competitors' prices as they specialize in marketing research and know exactly what needs to be done. Consultations with experts significantly increase the effectiveness of all your business efforts.
You need to get reliable information about your market. Information of this kind may be already available data on the volume of sales of a similar product by your competitors, find out the quality of products, average prices for such products and, of course, the conditions of sale. This kind of information will be essential when developing one of the sections of the business plan called "Competitors".
And again the question: where can you get information? It's very simple, for statistics of this kind you can turn to your local “chamber” or to industry or trade associations. This type of association is the opening of unions of entrepreneurs, which jointly create a summary of information that is on the market for a particular industry.
The overall consolidated picture of the market is so demanded that even competing firms and enterprises are ready to unite for it. Such associations provide an opportunity to exchange commercial information and instantly respond to all market changes. This kind of information exchange is very useful in cooperation between the manufacturer and the seller. Marketing research is at the heart of the communication system.
To create a personal marketing model for running your business, you must first collect data about the buyer based on the information provided in the chamber of commerce. The collection of information is divided into two stages: primary and secondary. Primary analysis is the data obtained in information centers, and secondary analysis is the collection of data, which is based on information obtained in the course of the activity of an enterprise or firm. This is the kind of cooperation that brings all the so-called competitors who may have previously been engaged in such an activity as fighting competitors.
