Levi Strauss & Co. is the world's largest branded clothing manufacturer. His motto is "Quality never goes out of style." Unlike most fashion items, which (by definition) lose their appeal when they lose their novelty. One of the most popular styles Levis 501 is undergoing the process of improvement into the updated 501CT.
The company emphasizes that Levis delusions add value as they age
1) the design hasn't changed much for over a century;
2) the pants are compressed all the way, allowing consumers to create their own personal fit;
3) fabric softens and becomes more comfortable with each wash.
These benefits generate many consumer loyalty to Levis, as jeans provide the reassurance of tradition and the ability to personalize for everyone.
