Advantages and Weaknesses
Offset printing of various printed products has a rich history, since the technology was invented a long time ago. It was modified, improved, modernized, but nothing fundamentally changed. The customer needs to roughly understand what offset printing is and what are its advantages over other technologies, especially if he is going to order a large circulation and spend a large amount of money.
Key benefits of offset printing
The customer usually does not care about exactly how the printing technology takes place, what exactly happens to ink and paper. He is usually interested in quality, speed or cost. If we talk about quality, then it is almost the best, especially if we consider the mass printing of printing and the investment. At the moment, there is simply no alternative to offset in mass production, since digital printing, from a technical point of view, is designed specifically for a single or multiple copies of a product.
With this printing technology, you can use almost any type of paper, I must also say that there are no particular restrictions in post-printing processing. Large circulations are in demand in this technology not because the quality is preserved. The technology is such that the more products need to be made with the same parameters, the cheaper the cost of one product obtained.
Weaknesses or disadvantages of offset printing
Choosing a place where they can perform offset printing, for example, here - https://airprint.by/printing/offset-pechat , you need to remember that the process cannot initially be urgent. You will need to perform the so-called prepress processing, which is expressed in the creation of shapes, color correction, color proofing and more. In fact, this is the creation of a control form, which will not transfer the entire print run. However, it costs money, so it only pays for itself when printing postcards, leaflets, flyers and other similar products in bulk.
Another disadvantage and disadvantage of this type is that it is possible only in one color. This is when we consider traditional methods of offset printing in one pass. If you need to get a full-color image, you will have to print in several different runs, which will undoubtedly increase not only the time for making an order, but also its cost.
