Advertising in Odessa minibuses for effective promotion of goods
Advertising in Odessa minibuses is a traditional method of promoting goods or services, which does not lose its effectiveness over the years. Transport advertisements are still relevant today, as they have a wide reach and massive impact. An entrepreneur can choose on which route and in which vehicles to place his advertising media, so that every day they will be shown to the maximum number of people.
Evidence of the effectiveness of in-vehicle advertising
At first glance, advertising in Odessa minibuses may seem ineffective due to the lack of impact on a specific target audience. But the numbers tell a different story.
Every day about 800-900 thousand people use public transport, of which 85% are minibuses. An ordinary passenger spends more than 30 minutes a day in transport, taking into account the return journey. Considering these two factors, one flyer gets over 2,300 contacts a month. A person on the way will surely hold their eyes and read the announcement, and its content will be deposited in the subconscious.
Advertising in Odessa minibuses is performed in A1, A2, A3, A4 formats, which makes it difficult to miss or ignore. Since the media are subject to negative external influences, the company monitors the integrity and acceptable appearance of the ads, replaces them if necessary. Working with a large flow of people helps to increase brand awareness, the right text and slogan will "hold" attention and "push" the consumer to buy.
Public transport services are used mainly by people with low and middle incomes, less often with low and high incomes. Targeting your ad to two dominant groups will resonate with a large number of consumers and attract more customers to your business.
What advertising in the minibus will be effective?
The following factors influence the benefits of banner ads:
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Filling. The ad must contain text and an image. It is obligatory to have catchy and laconic slogans, if space permits, you can inform the consumer in more detail about the service.
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Route. It is worth choosing lines with a large number of stops, as they have the best passability. People come in and out all the time, which helps increase reach.
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Location. Large flyers can be placed on windows, under ceilings, or on the driver's partition. For small ones, the best place will be the backrests, the passenger will not be able to lose sight of them.
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