There are two types of Landing pages that serve the following purposes
• Go to the landing page. The main goal is to entice visitors to go to another page. These landing pages are primarily used for e-commerce sites.
• Landing pages for lead generation. They collect visitor information that allows a person to engage with the market throughout the entire buying process. A page consists of content that you offer and a form to collect visitor data in exchange for specific content or offer.
Landing pages are for a call to action: free trials and blog registrations, product demos, reports, podcasts, consulting offers, etc. Landing page generate traffic to the site and increase the number of site subscribers.
Landing page benefits
Generating leads for a sales funnel . A landing page is a content marketing strategy. Visitors can register or download the available subscription options. The process is automatic. It sets up a clear action to make it easier for users to take a specific action.
Advantages of Landing Page # 1
Offers Instant Authority . The landing page will create a credible impression and build trust in the visitor as it is designed to cover their concerns.
Benefits of Landing Page # 2
This improves SEO ranking . Fierce competition in the digital market requires companies to generate quality content to stay relevant. By using a landing page, SEO rankings can be used by various search engines like Google. A site's ranking in search results depends on the authenticity of the content.
Benefits of Landing Page # 4
Increase conversion . Landing pages provide customers with information about specific products or services. This allows visitors to submit their email addresses to cover the offer on your table.
Benefits of Landing Page # 5
Improving brand image . Through consistent branding, they help improve brand image by increasing brand awareness and differentiating it from the competition.
