Site conversion is the ratio of the number of users who performed a targeted action on the site to the total number of site visitors per unit of time.
How do I find out the conversion rate or Conversion Rate (CR)? For this, the site conversion is multiplied by 100%.
Conversion calculation example. During the day, 99 people visited the online store, of which 15 people bought the offered products.
Then the CR will be about 15 percent:
CR = (15/99) * 100%.
How to increase conversion on the site
When doing business online, the question often arises, how to increase the conversion of the site ?
This can be done like this:
1) select a suitable useful action that will be expected from visitors:
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purchase;
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service registration;
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following a link to another resource;
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submitting an application to receive newsletters by email;
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participate in an interactive survey;
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dialing a phone number;
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passing registration;
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number of pages visited;
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number of repeat visits;
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view files.
2) improve the attractiveness of the design by incorporating decorative elements. This achieves a positive design impression.
Recommended:
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change color;
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increase description font;
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evaluate how the layout looks in popular browsers.
3) optimize functionality - save time.
You should evaluate the performance of all links, the speed of loading content for desktop computers and mobile devices.
4) increase the uniqueness of articles .
Suggested:
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keep texts up to date;
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filter out semantic core;
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systematically analyze key queries of the target audience.
Elements that increase the loyalty of visitors to the Internet resource:
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photos of the office and employees;
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partner recommendations;
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phone numbers for receiving calls and contact e-mail addresses on each page;
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online helpers modules;
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detailed instructions;
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research results confirmed by reputable organizations;
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regular publication of review articles.
5) to raise the position in the search. Ranking in the top 10 pages of the search result for the selected key query can increase traffic
