If your company doesn't rank high on the Internet search results, then your site isn't really working for you. You may not realize the importance of search engine optimization, but here are five reasons why SEO matters and how to make this investment.
To succeed in today's online world and attract your online customers, you need to have a strong online presence. However, it will take a little more work to uncover what this means. It is not uncommon in my work to find companies that, while recognizing the overall value of digital marketing, do nothing to improve their ability to rank high in search. And yet it may be the most powerful tool at your disposal.
After all, Google alone accounts for over 50% of the traffic of most websites. In fact, investing in search engine optimization (SEO) can be one of the best steps you can take. When I talk to potential partners about SEO, I usually hear a few common reasons why they don't pay much attention to it. Let's turn it around.
In fact, these five reasons are the top five reasons why you should invest in SEO to grow your business.
Reason # 1 to Invest in SEO: Social Media Marketing Is Not Enough
Yes, channels like Facebook and Instagram are popular. You will find many marketing experts who recommend them. And of course, they can play a vital role in your marketing efforts. But really, social media marketing isn't enough to promote your business. The same study found that social media accounts for just 5% of traffic generation. Plus, even a better presence on your (or your audience's) favorite networks won't have a direct impact on your search rankings. Social media is great for building brand awareness. It might even be better for interaction with customer support. However, this does not result in traffic to your website that attracts real leads and customers. Google includes only quantifiable data in its search algorithms, and since it doesn't have access to social media metrics, it disconnects social media from search results. If you want to rank high, you need an SEO strategy.
Reason # 2 to Invest in SEO: Investing in SEO isn't expensive
I often hear that investing in SEO promotion is expensive. This is relative, but generally not true. Your real website or company is ranked, not your advertisements. Even when you're investing a little money, don't think about SEO.
