In the age of modern technology, one might get the impression that outdoor advertising has outlived its usefulness, because more and more our life is being transferred to the online mode. Nevertheless, the effectiveness of signs, billboards, city lights and other types of outdoor advertising is still quite high. Renting a billboard in Cherkasy is in demand now, as before.
Which type of outdoor advertising should you choose?
Bigboard rental is often used by chains of stores and supermarkets, gas stations and other businesses of national or at least regional scale. Obviously, the budgets allocated for advertising allow them to use as many different sources of influence on the audience as possible. But what should a local small business do? Will renting a billboard be a profitable investment?
There is no doubt that an external pillar or stationary sign at the entrance to the building will cost less. But their visibility is also significantly limited, because even if you are counting on a local narrow audience, the pillar will be seen only by pedestrians passing by. To increase your audience reach, renting a billboard is better. Polls show that:
- 40% of the audience, after seeing the billboard, show additional interest in the company;
- 70% say outdoor advertising has an impact on their choices;
- 58% after viewing ads are looking for information about this brand /company;
- 35% will immediately go to purchase the proposed product.
Of course, such a reaction from the audience will have a positive impact on business development. With the right choice of placement and professional development of design and advertising slogan, the result will not be long in coming.
Bigboard rental - how not to make the wrong choice
First, consider the local connection and the size of your business. If you have a small coffee shop or hairdressing salon located in a residential area of the city, then you probably shouldn't rent an advertising space in the center or on the other side of the settlement. Take a close look at the location of a billboard nearby and consider making it a signpost advertisement that not only advertises your business to the prospect, but also explains how to find you.
Secondly, assess the environment near the advertising plane. Make sure your banner design doesn't get lost among other billboards, buildings or trees nearby.
Third, choose the right time for posting. If a business is subject to seasonality, this should definitely be taken into account. Also pay attention to the presence of lighting elements on the advertising structure.
