Not for nothing, packaging is called the calling card of almost any product. Its quality and recognition will determine how often the product will be bought. In addition, printing on packaging serves as a kind of additional advertising. Competently implemented by a professional typography, the packaging does not need additional decoration. It will attract the attention of both new and permanent connoisseurs of the brand anyway.
Choosing the Right Typography
The more complex the packaging and the type of printing, the more demanding the printing house must meet. This is especially important in the case of manufacturing a large batch, where the fate of the whole brand may depend on a minor error. Important selection criteria include the following factors:
- No restrictions on the number of printed products.
- Applying a brand, a unique picture to any type of packaging.
- Paint fastness to negative environmental factors.
- Resistance to mechanical movement of the package.
- Additional print protection if needed.
It is especially important to take responsibility for applying the brand to paper and cardboard packaging. The cellulosic base is sensitive to ink quality and the reliability of printing equipment.
Factors Affecting Price
The cost of future packaging may be insignificant, or increase the cost of the final product. The consumer is not always ready to overpay for the content if the packaging does not have any aesthetic or protective function. But this does not mean that giving up branding is a way out of the situation. The main factors affecting the cost of packaging are:
- packaging material, plain paper, cardboard or film;
- physical dimensions, including the complexity and number of bends;
- monochrome or color based printing;
- the size of the picture and the number of sides of the package used for printing;
- additional protective or decorative coating.
It is very important that the printer uses only high-quality consumables that are compatible with each other. A high-quality image can also be applied to a wooden surface. It all depends on the skills and experience of the printing house employees https://goodwillpack.com.ua/. The target audience always pays attention to the many features of the product, including the packaging. It can be quite simple, but it should definitely attract attention and create a strong association with the product brand.
