Nowadays, the concept of website promotion is increasingly becoming a vital necessity when it comes to corporate network projects, the owners of which are eager to get a significant return on such a powerful advertising medium as the Internet. However, since one advertising activity is of little significance in light of the fact that modern users prefer to trust search engines, which are often devoid of any advertising at all, web optimizers use technologies to indirectly influence the search engines themselves. The latter means that, say, a site that has remained devoid of optimization, but has a certain amount of graphic and text mentions about itself on the pages of other resources, is less likely to break into the TOP of search results for key phrases.
So, site promotion is necessary mainly so that people using well-promoted search engines learn about the existence of such a site, in principle, by clicking on it from the link from the SERP and, if they find interesting information, they would stay on it for some time, probably by joining the client base of the company that owns the web resource. To carry out promotion with an increased chance of success, modern optimization technologies allow the site to build up a good link mass from authoritative sources for the search engine as naturally as possible.
Before actually starting work, an optimizer specialist needs to study web resources competing with the site being promoted on its subject, after which you can compose a semantic core that determines the most important queries , for which there is the greatest likelihood of reaching the TOP of the search results, and directly optimize.
The actual and most effective in our days site promotion necessarily includes a detailed audit of the resource niche, improving the quality of the resource structure, purchasing links at the expense of the customer, as well as promotion by means of social networks. Due to the fact that natural forms of promotion are gaining more and more importance, advertising methods are returning to fashion to some extent, and not just leasing links, which were previously taken by search engines as components of the authority of the site being promoted.
A competent optimizer will not only prevent weak indexing of a web resource, but will also contribute to a significant increase and maintenance of its position in the rating.
