Large, human-sized figures of smiling chefs near restaurants, pretty girls near cosmetics stores, cowboys on horseback near out-of-town entertainment centers and much more.
Of course, many have seen such figures, and many succumbed to the urge to visit this restaurant, store or entertainment center. There is nothing unusual here - this is a well-thought-out move called outdoor advertising.
Growth figures are a powerful advertising ploy, as they have an attractive and bright appearance, are distinguished by creativity and original design. Made of thick special cardboard or plastic, on which a full-color image is glued, and supported on the back by a retainer, such figures can be of any size (standard - 1.50-1.90 cm in height and 60-70 cm in width) and depict people, animals, plants, natural landscapes, movie characters and cartoon characters. Most often, growth figures are installed at points of sale outside the premises (sometimes inside), not only to attract the target audience, but also as a signpost. They are also used for branding products. Due to the simplicity of manufacture and low cost, growth figures in most cases are much more profitable to order than a front sign. In addition, they are a kind of visual example, telling about the type of activity of the company.
Another outdoor advertising, cityboards, is successfully combined with tall figures.
pavement signs, billboard advertising and its elements. Despite all the simplicity, tall figures have a lot of advantages:
- ease of manufacture and low cost;
- endless possibilities for creativity, therefore, full-length figures can be of a wide variety of sizes, shapes, and represent anything, as well as be equipped with small shelves for laying out brochures, pockets and other elements;
- placement of outdoor advertising of this type is possible everywhere, since due to its lightness, compactness and mobility, growth figures can be installed even where it is impossible or impractical to place other advertising media;
- made of plastic, they perfectly withstand adverse weather events, their appearance will not be spoiled by frost, rain or wind;
- easy to transport and install;
- height figures in most cases can be mistaken for real people or animals, they perfectly attract the attention of the public and describe by their appearance the advertised services or goods;
- this elementary and effective outdoor advertising allows you to present the entire assortment of the store or the entire range of products.
Since the growth figures are installed in close proximity to the object, for greater efficiency they will be complemented by advertising on billboards, as well as panel-brackets.
