Evaluation of business performance through the analysis of traffic data
Nowadays, business owners often face the question of how many people came in and how many of them made purchases. This is a very important indicator that greatly affects the profitability of a business. Many people do not think about it and cannot see the real number of visits per day, and after all, turning a visitor into a buyer is the main task in selling a business.
For example, take a boutique selling shoes, the owner can only see the number of sales - that is, how many buyers were there per day, but how many visitors were during the day or month remains a mystery to him. Maybe half of the visitors or a quarter make purchases, or maybe only a fifth of those who entered, or in general, visitors enter and leave without a trace. The owner may not even be aware of such a turnover, thinking that there are no sales, since there are no visitors.
How do you know how many visitors come to your project? To do this, it is enough to install a visitor counting system , then it becomes possible to track how many visitors were during the day or months or years.
The hardware implementation of the system is a special device visitor counters MegaCount that are attached to the entrance group of the boutique or all boutiques, wherever they are.
After installing the system, the counters begin to count the entered and exited visitors in automatic mode and transmit data from all points of sale via the Internet, directly to the management or the responsible marketer.
By entering the number of receipts per day from each boutique into the program, the program will automatically calculate all the data for the day, month, years, and it will be possible to visually track how many visitors become your customers, as well as the general dynamics of visits to each boutique or boutiques in general.
Analyzing the data processed by the program, their dynamics and dependence on the entered comments - tags, you can find those factors that affect the conversion of your visitors into your customers. For example, such factors can be poor design of the premises, poorly selected staff, stuffy environment, uncomfortable work schedule for visitors, wrong choice of target audience and sales location, or other factors that can be tracked and eliminated, thereby increasing the profitability of your business.
