The process of shooting commercials is a very interesting and exciting job in which professionals take part in completely different fields, from the director and cameraman to stylists and lighting fixtures. Of course, all these people are one team, each member of which is interested in the quality of the material received.
Contrary to stereotypes, shooting a good video doesn't necessarily require a serious budget. Large investments are usually required by an invited famous actor or star of show business, and the video itself, having a relatively low cost, can become a more effective way to advertise a product or service than invited celebrities.
Everyone knows that the main person on the set is the director. It is he who bears the burden of translating into reality the main idea of the video and in the toga, creating an excellent advertising video. It is on his professionalism and talent that the final result largely depends. It is he who is obliged to know everything about shooting commercials, and to play up the conceived plot so that it is deposited in the memory of the viewer.
In addition to the director, the role of the operator is very important on the set. The operator is tasked with translating the spectacular picture into reality, revealing the features of the advertised product, emphasizing its advantages.
Of course, no filming takes place without the participation of actors. Commercials are no exception. Their task is to embody everything that the director wants. However, no difference from the movie.
Involvement of stylists, designers, make-up artists and costume designers is also imperative, because it is they who are called upon to create the images of the main characters, giving the most ordinary things a special charm and entourage.
One of the most important on the set is the work of the illuminator, since it is the correct fall of light that will make the picture in the video really professional, and vice versa - mediocre lighting will ruin even the most ingenious production.
After filming, the further implementation of this project will be handled by editing specialists who will add special effects and process the video and create voice acting.
There are hardly those who would not like to participate in such a truly mysterious process. However, this is far from all the information about filming commercials, rather a brief overview, in more detail about the creation of commercials you can read in special educational literature, as well as on specialized Internet sites.
