If you sell stock clothing at retail, then you know well all the main advantages of this type of goods. This is also the high European quality of these clothes. And its price is comparable to the price of Chinese and Turkish things, despite the fact that stock clothing wholesale these are branded items ... And, of course, you know very well that these are fashionable and stylish things, which is also a significant advantage.
Why ?
Because, it can be used to attract customers to your store. Indeed, in the minds of many people, the words "fashion and style" are associated with clothes of famous clothing brands, for example, such as Fur, Zara, Next, Tom Tailor, Gap and many others. And if you sell items from these brands, you can use this advantage by positioning your retail outlet as a fashion store.
But in this case, it is important to consider one important aspect!
Stock is the stuff of previous collections
The very word "stock" (stock), which means the remainder, already draws attention to the fact that these things are not the newest in terms of fashion. These are things from previous collections. Or they can also be called “outdated” because they have been replaced by new collections of fashionable items.
This is due to the fact that almost no collection is sold out in the allotted time period. On average, this is usually three months. For example, at the end of May a new collection of stylish "clothes" arrives at a fashion boutique and is sold until about mid-August at a certain price. In August, these things are given a discount, and at the end of the month they can even offer a very large discount, up to 70%. But things remain all the same! To prevent them from taking up space in the warehouse, they are sold as stock.
What should be considered?
It is important to take into account that the stock of a thing is a product from past collections of well-known clothing manufacturers Therefore, it is necessary to trade there and those people who absolutely do not care. It is necessary to offer stock to those buyers for whom it is only important that these are high-quality items and inexpensive. Fortunately, there are a lot of such people in our country! Especially in small cities, and in big cities, there are also enough such people.
Let's just say that there are not so many “fashionistas and fashionistas” tracking the release of each new collection of some popular brand in Russian cities. In our country, there are a huge number of young and middle-aged people who love to buy branded things . They give preference to certain brands of clothing, but not to such an extent that they refuse things at a low price just because they are from the previous collection.
Therefore, stocks should be traded where there is a suitable target audience . Those. people who love and appreciate fashionable women
