Advertising is a word that does not evoke pleasant emotions among TV viewers, Internet users, radio listeners and other people. This is confirmed by disgruntled exclamations like "I'm tired of this advertisement!" or “Hurry it would end!”. Indeed, the amount of advertising in the modern world is amazing.
But there is also an outdoor one on billboards, stands, building nets, banners, electronic boards, and other technical means that are mounted and located on external walls, roofs and stops, all kinds of booklets, signs, brochures, leaflets and much more that can suggest advertising agency . In general, our whole life is permeated with advertising. At the same time, it is a whole infrastructure, it covers advertising agencies, faculties in universities, companies.
But, despite the fact that advertising distracts, interferes and annoys, you cannot do without it, because when you suddenly need any product or service, you will immediately be asked, “Where can I get it?”. No wonder they say: "She is the engine of trade." Advertising cannot exist without trade relations, which is also indicated by the fact that advertising appeared at about the same time as trade relations, that is, approximately 6-8 thousand years BC.
Advertising evolution
The first ad is attributed to the Egyptians. Advertisements for the sale of a slave were found on Egyptian papyrus, but advertisements were created not only on paper, but also on copper, wood, and even ivory. Of course, the majority of advertising existed (and still exists to this day) in writing, but, however, there are also oral forms of it.
Over time, advertisements have evolved from the simplest forms to entire advertising campaigns, interesting slogans, illustrations and textual intricacies, in general, who is good at what. For example, the printing press, invented by Gutenberg in 1450, opened up new horizons in advertising. Now the speed of typing texts has increased dramatically. And in 1630, Theophrastus Renaudot came up with the idea of printing advertisements in newspapers, which led to an increase in the number of people who saw the advertisement. Photography was invented in 1839 and it was immediately added to advertisements. Well, in the 19th century, the first advertising agencies were born, at first they simply bought pages in newspapers and resold them to advertisers, but then their activities diversified.
Advertising tricks
It's no secret that all this is done to attract as many customers as possible. More clients means more money, and money is known to rule the world. Advertising should be such that a person pays attention to it, even if it is useless for him; probably this can be called one of the chapters�
