A promo video is a special short advertising video, the purpose of which is to familiarize and motivate the target audience to purchase the advertised product and service. This method of delivering information has a number of advantages in comparison with ads and other types of advertising, since original, high-quality videos remain in the memory for a long time and help to build the associative array necessary for the seller. Unusual 3D effects, visual images, memorable dialogues and pleasant music are deposited in the subconscious of a person. Thanks to this, a potential client often has the necessary associations, which result in the purchase of a product or service.
Moreover, a good promo video is perceived not as an annoying advertisement, but as a quality film. Sometimes it spreads over the Internet, becoming a hit. The fact is that the message to make a purchase or order a service in such a video is not so obvious, and therefore the advertising component does not cause irritation. This is also a significant advantage.
Thus, it is a more lively way to convey the necessary information to the target audience.
The most important thing in the process of creating a video is the development of an interesting scenario in which a short plot will be logically developed, a video sequence and musical accompaniment will be thought out. The average duration of a promo video is 1-2 minutes, and during this time it is necessary to tell as much information as possible about a product or service, focusing on the benefits.
