The unique physical properties of gold, its brilliance and pliability, purity and inimitable nature, ensured its combination in the works of jewelry designers around the world. Over the centuries, goldsmiths and highly skilled artisans have displayed their unique talent and creative passion in gold. As a result, a huge variety of gold jewelry was created, including expensive, exclusive and elegant Gold studs at affordable prices , which are better known as stud earrings.
Gold products have absorbed cultural traditions, local artistry and chic, symbolism and expressiveness, creating a refined technique for making gold jewelry. Innovation today is not limited to any one market. The popularity of gold today has encouraged elite designers to embrace the classics and bring gold design in dramatically new directions, elevating its natural gem. There are no longer any major gold jewelry design centers. Just as Italy proposes to create a source of design inspiration for China, so China is currently inspiring other markets and other jewelers using its achievements.
In terms of demand, the three largest markets for gold jewelry can be identified: China, India and the United States, where the metal has unique cultural significance. Buying jewelry is about celebration, new relationships, self-expression and hope for the future.
As of the end of 2015, jewelry demand accounted for 57 percent of global gold demand, of which 60 percent was sold in India and China. Buyers in these markets share a fundamental belief that gold is an auspicious symbol and retains its value for centuries, making gold an ideal gift. But beyond that, younger generations of consumers are discovering new types of gold jewelry.
