We cannot know everything and about everything, so from time to time we have to turn to specialists in fields of activity about which we know little. One of these areas is the Internet. And even if you are an experienced user, you hardly know much about the creation and promotion of Internet resources. It is still surprising for many that after paying for a resource, after it is posted on the Web, the resource remains unknown to the general user. The fact is that creation and promotion are different areas of work. They are related, but they are not the same thing. More details now.
So, first you need to make a resource: pick up requests, write articles, develop an interface, design. Then he goes online. Only after that is it possible to site support - promotion. It is as a result of promotion that the selected search queries take leading positions in search engines. (Or they do not work if they save money on promotion. In this case, money is wasted.) But in order for it to be effective, the resource must be optimized. This means that not all requests are taken in a row, but only the best ones. A balance must be struck between medium, high and low frequency requests. They must be consistent with the services and goods offered. And, of course, users should search for them, that is, type on the Internet.
Each request is one page. For it, texts are written that should be of interest to the user. Only in this case he will want to stay on your site, walk through other pages. And the resources on which users "hang" are very well received by search engines. In this case, search engines promote key queries to the first positions.
Another principle of writing articles is taking into account the unspoken requirements of search engine robots, which they additionally follow when ranking Internet resources. These requirements change regularly, SEO specialists and copywriters monitor the changes and take them into account in their work.
After the optimized resource is laid out, the next stage begins - promotion. Note that prices for website promotion differ significantly in different companies. It is important to understand that they cannot be very low. The low cost of promotion is often explained by the choice of extremely low frequency queries. By and large, they don't even need to be promoted: they come out on their own. However, there is little sense from this. If you want to achieve worthwhile results, be prepared to spend at least 10-15 thousand rubles a month on promotion. Only in this case can we predict good results of work.
