Flyers with advertisements are one of the most effective marketing tools. This is a profitable and highly effective way to promote your business. With well-formulated and formatted information, printing flyers gives a high return. This happens due to the wide coverage of the consumer audience and the lowest cost, in comparison with other types of advertising.
By means of leaflets, you can solve various problems:
- Communicate important business or image information.
- Describe the benefits of the services and products offered.
- Current price and promotional offers.
The interest of consumers depends on the quality of printing, so ordering the printing of leaflets is only necessary in professional printing houses.
Design Features
The quality of the leaflet and visual perception are also important. It is necessary to correctly combine graphic elements with colors, observe the smooth transition of lines. Competent placement of text information that does not merge with the picture will immediately highlight important information. And the design will help customers visually remember the content and distinguish them from numerous competitors.
Only specialists can create a suitable layout and design, and, taking into account the wishes of the customer, make the print a reality.
Printing progress
Leaflets can be made in any format:
- For postal hand placement.
- For hand distribution.
- For display on stands.
Matte coated paper or glossy paper is selected for printing. Also, leaflets can be one - or two-sided. The thicker the paper, the higher the price of printing and, accordingly, the finished leaflet. The most popular and demanded formats are A4 and A5. Other sizes are more often used for other advertising products.
Several technologies are used for printing:
- Offset - designed for the production of high-end flyers. But according to experts, it is the most expensive one.
- Digital - considered the highest priority, combining: quality, availability and efficiency.
- Duplication on a risograph is a budget printing option, it uses thin sheets of paper and a single font color. But this manufacturing process is fast and in large quantities.
Professional marketers and designers use generally accepted design principles. Which have a positive effect on the psycho-emotional perception of printing. All these tricks work to achieve results and increase sales of re
