Without trust on the part of real and potential clients, the fruitful existence of any bank is impossible. The efficiency and comfort of the services provided are also important components of successful banking. One of these characteristics is not enough, you need two: reliability for customers and high quality of service.
Old banks often lag behind the latter, as they do not always have time to adapt to the rapidly changing modern world. To avoid this, rebranding, reorganization and modernization of the services provided and the activities of the bank as a whole are periodically carried out. One of these, requiring rejuvenation, Bank Alliance with the change of shareholders also changed its marketing strategy. The course is taken to expand and improve the products provided.
Modernization of Alliance Bank
Previously, among the clients of Bank Alliance, large corporate companies predominantly engaged in foreign economic activity. Today, the number of clients has also significantly increased by small and medium-sized entrepreneurs, individuals. Plastic cards of various status are actively issued, loans on favorable and flexible terms, deposits are made out at attractive interest rates.
To increase the services provided, a modern website and Internet bank were launched, logging into which, you can enter your personal account and carry out any necessary financial transaction, check the account balance, view the latest transactions on it, etc. The bank became even more convenient with the release of a mobile application for smartphones, which allows performing all the same operations, but directly from the phone.
Customer Trust
The updated strategy of Alliance Bank has already borne fruit: this year the financial institution has become a leader in making deposits. An increasing number of clients are ready to entrust the Bank to save their money. As a member of the Deposit Guarantee Fund, individuals. and exceeding the required liquidity standards, the Bank enjoys a high level of trust among clients.
In addition, this year the Bank joined the largest business association in Ukraine - EVA. Each of its participants adheres to high European standards and strives to improve and improve their business activities, being a reliable partner for their clients. Joining this association will further strengthen the Bank's position in the modern financial and economic market.
Source: Bankalliance
