The key to the successful work of any advertising product is its competent development, taking into account human psychology and the ability to influence it. It often happens that the owners of a new store, restaurant, cafe or other establishment have installed a beautiful signboard, celebrated the opening, but, contrary to expectations, there are no visitors. Often this happens for a very trivial reason - because of the wrong choice and combination of shades in the design of the sign.
For absolutely any institution, the sign serves as its business card and one of the most effective tools for promoting goods and services, increasing demand for them and attracting the attention of potential customers. A competent signboard increases brand awareness and demand for its products.
Signboard color scheme
A factor that has a positive effect on the perception of outdoor advertising by viewers is well-chosen colors. Their choice and combination have a direct impact on what images will be formed in the consciousness and subconsciousness of people who look at the sign.
For the successful drawing up of color schemes, one should take into account three methods that have managed to prove their own effectiveness: composition, contrast, the use of a moderate amount of shades.
Before thinking about and working on a composition, it is important to understand how a certain color affects people.
Great colors for creating ads
Red. This color scheme never goes unnoticed - it is always in the spotlight, prompts to action and gives decisiveness! The main rule when using red is not to overdo it, because if there is too much of it, red causes irritation, and sometimes even aggression and anger. Outdoor advertising, in the design of which there are elements of red shades, is quickly and remembered. The use of red is appropriate for establishments belonging to any of the niches. The only exception is medical institutions, since in this case people will associate red with blood and emergencies.
Blue. This color has a wide range of shades, associated with the serenity and purity of the sky, evokes a sense of calm and harmony. The entire blue palette is ideal for outdoor signage for travel agencies, hotels and hotel complexes, medical clinics.
Yellow. For the vast majority, both adults and children, yellow is a very positive and attractive color. It evokes associations with the warmth of the sun, and also with gold, which is why it is considered a symbol of prosperity and wealth. Yellow is used to decorate the signs of travel agencies, children's shops
