Beer is one of the most popular alcoholic beverages in Russia and the CIS. According to statistics, a beer lover consumes up to 50 liters annually. Our task will be to understand how such demand is met. Namely, how to open a beer store from scratch .
Starting your own business is a complex and lengthy process that requires the concentration of all your strengths and experience. It is unacceptable to launch a new business without a step-by-step development of the concept. A novice or experienced entrepreneur needs to fully immerse themselves in a certain direction and develop a plan for their own development.
Relevance
The beer business has many ambiguous nuances. For this reason, it is unacceptable to start development without a marketing strategy and a clear selling proposition. After analyzing the competitive environment, you can find dozens or even hundreds of establishments selling a foamy drink. However, how many of them have a regular audience or an established brand? At best, 2-4 of the total.
Analysis of the market environment
To understand, in general terms, how to open a beer shop on tap is easy. We need initial capital, personnel and compliance with current legislation. However, in order for a business to provide a stable income, and not just full of bright signs, a marketing strategy and thoughtful use of advertising opportunities are required.
After a superficial study of the market, the conclusion suggests itself that the beer selling business is an excellent simple option that brings good income. We only need funds for rented premises and worked out deliveries. However, such a brilliant idea has a significant drawback - the standard of living and at the same time the requirements of consumers are growing every year. Every year, more beer lovers prefer a quality drink.
Recognition and scalability of the concept
If you're an entrepreneur with no business experience, you need to be prepared to dive into a myriad of topics in the retail industry. Without such knowledge, running a beer business, to put it mildly, will not be an easy task. It is much easier to open a beer shop by purchasing a beer franchise.
Pivnaya Boroda supports start-ups and experienced entrepreneurs by creating high-tech retail outlets, maintaining the highest level of customer service. By selling quality beer, it instills in people a culture of responsible drinking.
The draft beer store concepts being created are completely consumer-oriented. Modern design, unique range of drinks and snacks, well-developed logistics with suppliers, high service standards - all this is about the Pivnaya Boroda franchise.
Shops selling draft and packaged beer have long taken root in Russia. And an increasing number of consumers are moving away from the usual traditional brands of foam, giving preference to high-quality craft varieties. For this reason, opening a well-designed business with a proven range of products can turn into a profitable business project that brings a stable income all year round.
