BMW Group Bulgaria launched a pilot project for the sale of cars via the Internet. As part of the pilot project, developed in the commercial region of the BMW Group in Central and Southern Europe, three BMW X2 cars can be purchased via the Internet. Bulgaria is one of two pilot markets (along with the Czech Republic) in the region that offer our customers the opportunity to use an innovative platform for online sales.
As part of the project, the new BMW X2 may be in the hands of its owner in just four quick steps online. In addition to the privilege, to be the first customers in the region who buy cars in the spirit of the digital era in which we live, those who accepted such a call will be able to use an additional factory guarantee for 1 year and delivery. Time (before Sofia) up to four days, the client’s address and an attractive configuration that meets the requirements of the Bulgarian consumers of the brand and the character of the model was selected.
The intention to make a purchase is declared only by pressing a button on the site indicating the selected payment method - a bank transfer or through financial leasing, a preferred dealer and a delivery place. Within one hour, the accessibility of the car is confirmed, and in the next two days the client translates the commission for booking in the amount of 2,999 LV. To complete the transaction, there is a seven-day period during which a contract of sale is signed with payment by bank transfer or financial leasing.
First BMW X2: Quit calling
The first BMW X2 was chosen as a pilot project not by chance. Thanks to a unique character who explores his own path, he is developed for a new target group, which is always ready for testing, leads an active lifestyle and is perfectly connected with the digital world. The BMW X2 Online Edition specification includes the BMW X2 XDRIVE 20D Model M Sport X with a base price of 81,900 LV., VAT. Rich additional equipment includes (not only) the Galvanic Gold varnish; 19-inch aluminum discs of the Y-Spoke 722 m type with Runflat tires; Upholstery - a combination of textiles and Alcantara Micro Hexagon /Alcantara Anthracite /Yellow - Anthracite /Yellow Accent | black; FIRST CLASS Business Upgrade and Business Class packages; sports automatic transmission; The steering wheel and others. Complete set of the model A is published on the site.
The online sales project was developed by the BMW Group commercial region in Central and Southern Europe. This is the first step in the long -term strategy aimed at helping BMW brands ( https://www.bmwman.ru/) and mini) In the region, get additional opportunities for communication with their potential customers and successfully adapt to changing customer behavior and opportunities that offer digital technologies., Selected pilot markets, BMW Group Central and Southern Europe seeks to get a more clear idea of the attitude and expectations of consumers that will be applied in the development of new digital projects.
Description of the characteristics of other models of the series "x":
BMW x3: https://www.bmwman.ru/x3
BMW x5: https://www.bmwman.ru/x5
